Terms of Service

These terms are a contract between you and TRNCH LLC, an Arizona limited liability company (“we” or “us”). “You” means the person holding the account, and the business you hold it for. They cover the TRNCH service at trnch.net and every page of ours that links to them.

Who we are. TRNCH LLC, an Arizona limited liability company, 10115 E Bell Rd, Ste 107 PMB 821, Scottsdale, AZ 85260-2189, USA. Write to us at [email protected]; we answer within two working days. Our phone number is 480-378-9708.

You accept these terms when you make an account: by email, when you tick the box that says so on the sign-up page; with Google, when you press Continue with Google under the line that says so, on the sign-up or log in page. You accept them again when you tick the box at checkout before you start a plan. They are linked from the boxes, that line and the footer of every page of this site. If you do not accept them, do not make an account and do not pay. You must be at least eighteen and able to enter a contract. If you sign up for a company, you are saying you are allowed to bind it.

Disputes. If we disagree and cannot sort it out, small claims court or individual arbitration decides it, not a judge or jury in a lawsuit, and not a class action. You can opt out of arbitration within 30 days. It is all under governing law, arbitration and class action waiver.

The Privacy Policy, the Refunds and Cancellation policy, the Acceptable Use Policy, the cookie notice and the Copyright policy are part of this agreement.

If you join our affiliate or creator program, the Affiliate Program Terms apply to you as well. They add to these terms; they do not replace them.

TRNCH is a research tool, with a store builder beside it. It reads information that TikTok Shop publishes to anyone (listings, prices, public sold counters, public videos and their public view counts), keeps a history of it, and works out figures from that history: revenue over a window, units, a share of revenue behind each video, and how costly a product looks to source. Some products’ older history comes from a data provider that read the same public counters.

It also reads other public sources: search interest from Google Trends, and, when you run a check, adverts in Meta’s public ad library and listings on Amazon. It can summarise what public reviews and comments say about a product, using an AI service to write the summary. Pro, Business and Unlimited add a list of suppliers.

Those figures are ours, not the platform’s. They are calculated, they carry the error of any calculation made from public information, and they can be wrong in either direction. A summary written by AI can be wrong too. A source can change what it publishes, or stop, at any moment and without telling us. Use the figures as one input into your own judgement, and check anything you are about to spend real money on.

TRNCH is independent. We are not affiliated with, endorsed by, sponsored by or in any partnership with TikTok, ByteDance, Amazon, Meta, Google, Shopify or Kalodata. We are not a TikTok Shop partner and we have no special access to anything.

TikTok, TikTok Shop, ByteDance, Amazon, Meta, Facebook, Instagram, Google, Shopify and Kalodata are trademarks of their owners. We name them only to say truthfully what our information is about. Product names, brand names, shop names, photographs and videos shown in the tool belong to the sellers and creators who made them, and appear so you can identify and review the item.

• An account is for one person. Do not share your password or let anyone else sign in as you.
• Keep your email address accurate. It is where Stripe sends anything it sends you about a charge, and the address we would use if we had to reach you.
• You are responsible for everything done through your account.
• Write to [email protected] as soon as you think someone else is in it.

If you lose your password, press “Forgot password?” on the log-in page and we will email you a link to choose a new one. The link works for one hour, and choosing a new password signs your account out everywhere it is signed in. If the email does not come, write to [email protected].

We may suspend an account that looks shared, resold or automated, and we may ask you to confirm who you are before we restore it.

Anyone who is eighteen or older can make an account, with an email address or with Google. No code is needed, and the sign-up page has no box for one. A code works only when the account is made, and what it gives depends on the kind of code, as below. A code has no cash value. You may not sell, trade or auction one, or use one to make accounts for other people. We may limit how many accounts a code can make, stop a code making new accounts at any time, and take back what a code gave an account that got it by breaking these terms.

Early access codes: plans that are free with your code

An early access code is the kind we give founders, friends and early supporters. On an account made with one, checkout applies the code for you and it makes Starter and Pro free: nothing is charged, today or later, for as long as you keep that plan, and no card is asked for. A free plan never turns into a paid one by itself. If you switch to a plan your code does not cover, that plan costs its full price, and Stripe shows you the price and asks you to agree, and for a card, before anything is charged.

Creator accounts

An account made with a creator code is a creator account. It has every feature of Unlimited at no charge, with no card and no subscription, and no monthly limit on validations or review checks; fair use and the capacities every account shares still apply. It stays free while we run the creator program for you. We may end a creator account’s free access at any time; we will tell you by email before it ends, unless it ends because you broke these terms or the Affiliate Program Terms. When it ends, your account stays open with no plan, your saved work stays in it, and nothing is ever charged unless you start a plan at checkout.

Tester accounts

An account made with a tester code has Starter, with Starter’s own limits, for 30 days from the moment the account is made, at no charge, with no card and no subscription. When the 30 days end, the tester access ends by itself: nothing is charged, nothing turns into a paid plan, and your saved work stays in your account. To carry on, start a plan at checkout, at its price and on its terms, a free trial included if it is your first plan. If you start a paid plan during the 30 days, that plan takes over. Credits you buy as a tester stay on your account, frozen while you have no plan, as the credit rules say.

Talking about TRNCH when you got something from us

The plans, their prices and what each one includes are on the pricing page, and the price you see at checkout is the price you pay. Today they are: Starter, $44.99 a month or $431.99 a year, with 150 product validations and 75 review checks a month; Pro, $89.99 a month or $863.99 a year, with 450 product validations and 225 review checks a month; Business, $149.99 a month or $1,439.99 a year, with 900 product validations and 450 review checks a month; Unlimited, $249.99 a month or $2,399.99 a year, with no monthly limit on validations or review checks, under fair use. Each plan is billed monthly or yearly, as you choose at checkout, in US dollars.

Promotion codes. A promotion code, typed in checkout’s box where it has one or applied for you by a link we send you, takes off what checkout shows, for as long as it says. After that the plan’s own price applies, and the confirmation we email you when the plan starts gives both amounts. A code has no cash value and can’t be swapped for a different discount.

Tax. No sales tax, VAT or GST is added at checkout today, so the amount on the checkout page is the whole amount charged. If we start adding tax, it will be shown at checkout as its own line before you pay, and this paragraph will change with it.

Who charges you. TRNCH LLC is the seller. Stripe processes the payment for us, on Stripe’s own pages. By paying you also accept Stripe’s terms for the payment itself, and you confirm the payment method is yours and you may use it. We never see your card number.

Plans carry limits: product validations, review checks and store builds a month, video downloads a day and products saved, and no more than 10 checks a minute. The numbers for each plan are on the pricing page. Yours are in Settings, under Usage and credits, and they are enforced in the tool. The store builder’s AI writing has limits of its own, which can change. Reaching one pauses that feature until it resets, unless you choose to use credits for it; a limit never charges your card.

Validations. A validation is one product checked with one search phrase: its Meta ad competition and its Amazon demand, either or both. Checking the same product with the same phrase again the same day does not use another one; another phrase, or another day, does. A plan’s validations are an allowance for each month of the plan, from one billing date to the next (a free trial counts as one; on a yearly plan each month starts on the day of the month you were billed), and what is not used does not carry over. Whatever is left, one account makes at most 50 validations a day. Usage and credits, in Settings, shows when the month’s count starts again.

Review checks. A review check is one product’s buyer reviews and comments, read and summed up by the review checker, for one search phrase. Review checks are counted on their own, from their own allowance, and never use a validation; running the Meta and Amazon checks never uses one either. Each plan’s is half its validations. Checking the same product’s reviews again the same day with the same phrase does not use another; another phrase, or another day, does. It is an allowance for each month of the plan, like the validations, and what is not used does not carry over. On every plan, one account runs at most 25 review checks a day.

Checks. Meta, Amazon and the review check each run once a day for each product and phrase: the same words again are free, and another phrase is another validation or review check. In all, the checks run in a day are capped at 125: Meta and Amazon for each of the 50 validations a day and the 25 review checks a day, failed ones included.

The day. Video downloads, and the products validated in a day, are counted on your own day: each day’s count starts again at midnight in your time zone, which your browser tells us (UTC until it has). Checks are counted on the UTC day and start again at 00:00 UTC.

Store builds. A store build is one new store made with the store builder. Editing a store, changing its theme or downloading it doesn't use one, and deleting a store doesn't give one back. A build that stops part way gives its store build back, unless we had already paid the AI to write its words; one cut off by our server restarting always gives it back. A plan’s store builds are an allowance for each month of the plan (a free trial counts as one; on a yearly plan, the same months as its validations), and what is not used does not carry over.

Credits

Credits let you go past your plan’s validations, review checks and store builds a month. Your plan’s allowance is always used first. After it, a validation or a review check is 1 credit and a store build is 3 credits, and the button says so before you use any. Whatever your balance, one account can make at most 50 validations a day, run at most 25 review checks and build at most 25 stores a UTC day.

• No cash value. Credits are prepaid units for using TRNCH. They are not money, a gift card or a stored-value account. They can’t be exchanged for cash, transferred, sold or shared, and they belong to one account.
• Credits you buy never expire while your account is open. Packs are 30 credits for $4.99, 100 for $14.99 or 300 for $39.99. Each is one charge, paid on Stripe’s checkout page, with its price shown before you pay. A pack is not a subscription: it never renews, and you are not charged for it again.
• Free credits expire after 90 days. 20 welcome credits are added when your first payment for a plan goes through, not when a free trial starts, once per email address. Free credits are used before bought ones.
• Only with a plan. You need an active plan, a free trial included, to buy credits and to use them. If your plan ends they are kept, frozen, and work again when you start a plan.
• Failed means refunded. A validation or review check that fails gives its credit back by itself. A store build gives its credits back by the store build rule above.
• No refunds. A credit pack is not refunded, used or not, except as the Refunds and Cancellation page says.
• If your account closes. Before we close an account you asked us to close, we tell you how many bought credits are left on it, so you can use them first; once it is closed they are gone. If we close the service, or close your account for a reason other than a breach of these terms, we refund the bought credits left at the price you paid for them.

Checks also share one daily capacity across every account. On a day it is used up, checks pause until the next day, even if your own limits are not reached.

The store builder’s AI writing shares one daily AI budget across every account. On a day it runs out, it pauses until the next day, even if your own limits are not reached, and a store built meanwhile may get the words the builder drafts without AI.

Fair use on Unlimited

Unlimited has no plan limits in normal use. So that the service keeps working for everyone, it is held to fair-use ceilings: 50 product validations a day, 25 review checks a day, 750 store builds a month, 500 video downloads a day and 100,000 saved products. The other rules in this section, the checks a minute and the daily capacities every account shares included, apply to it as to every plan. Reaching a ceiling pauses that feature until it resets; it never charges you more.

What we send you, and what we do not

The emails TRNCH sends you itself are about your account: when you sign up, a link to confirm your email address, and a welcome once it is confirmed; when you change your email address, a link to confirm the new one and a notice to the old one; when you start a plan, or end its free trial early, a confirmation to keep, with these terms, the price, any trial’s end date and the date and amount of its first charge, and how to cancel; when you buy a credit pack, a receipt; when you ask for one, a link to reset your password; if a renewal payment fails, a notice each time Stripe tries and cannot take it, with a link to update your card; on a plan with monthly limits, a notice when you have used 80% of the month’s validations, review checks or store builds, at most one a month for each, which you can stop with its link; if you switch it on, a daily email about your ads on days with something to do, which you can stop with its link; and, before a price increase or a material change to these renewal terms, the notice described below. Besides those, if you make an account and start no plan, we may send you one marketing email reminding you of the free trial, which may carry an offer, with a one-click unsubscribe (the Privacy Policy says more). A free trial lasts at least 3 days, so the confirmation reaches you at least 3 days before its first charge; it is the reminder for that charge. We do not send a reminder before each monthly renewal. On a yearly plan we email you about 30 days before each yearly renewal, with its date, the amount and how to cancel. Stripe, which processes the payments, may email you about a charge, such as a receipt. What we give you instead of a reminder is the date: your account page, Plan and billing in Settings, shows the plan, its status and the day the current period ends, every time you open it, and you can cancel from that page at any moment before that day.

Changing plan

You change plan from the pricing page or your account page. Moving to a cheaper plan or a shorter billing period waits for your next renewal: you keep your plan and its limits until then, nothing is credited for the current period, and from that day you pay the new plan’s price. You can undo it on Plan and billing before then. For any other change, Stripe’s billing page shows the new price and any charge or credit before you confirm, and nothing changes until you do. Moving to a dearer plan (or from monthly to yearly billing) charges the difference for the rest of the current billing period straight away; a lower price confirmed on that page credits the unused part of the current period against your next charges. A change on that page takes effect at once, your limits follow the new plan, and it renews at its own price and billing period until you cancel. A change during a free trial keeps the trial and its end date, and the first charge is then the new plan’s price.

Switching to Starter from the cancel window. If you choose it there, you keep your plan for the rest of the period you have paid for, with no refund or credit for it, and from your next renewal the subscription is Starter, at Starter’s price, renewing each month until you cancel. Until that renewal you can take it back with Stay on your plan, on Plan and billing.

Pausing for a month. If you choose it in the cancel window, you keep your plan to the end of the period you have paid for. The month after it is paused: nothing is charged for it, and the plan, its features and its limits are closed for that month (as when a plan ends, your saved work and credits stay and credits are frozen). When the paused month ends, the subscription renews by itself at the plan’s price and carries on each month until you cancel; Plan and billing shows the date. Before the pause starts you can take it back with Don’t pause. During it, Resume now charges the plan’s price at once and starts a new month from that day. You can cancel at any time, paused or not. Changing plan waits until a pause or a switch is over or taken back.

If the price changes

The price of a live subscription does not change without notice. Any increase is posted on the pricing page and in this document at least 30 days before the renewal it applies to, and we email you the old price, the new price, the date it starts and how to cancel between 7 and 30 days before that renewal. Where the law requires your agreement to an increase, the increase does not take effect until you give it; otherwise cancelling before the renewal date costs you nothing.

Free trial

A free trial needs a card, and nothing is charged during it. It lasts at least 3 days and ends at 17:00 UTC on the date shown at checkout. Unless you cancel before then, it turns into a paid subscription at the plan price and the first charge is taken that day. Cancel any time during the trial and you pay nothing; cancelling in TRNCH ends the trial and your access at once, and it can’t be used again. You can also end the trial early and start the plan at once (Start my plan now, in the app): the first charge is taken at that moment, the plan’s billing period starts that day, its own limits and features apply at once, and the rest of the trial is given up. The free trial is for a first plan only, one per person, per email address and per card: an account that has had a subscription before starts a new one without it; so does a new account whose email address has had a plan with us; a trial started with a card that has already had one, on any account, or with a prepaid card, does not start: we cancel it at once and nothing is charged, and you can then start the plan without a trial; a plan your code makes free has none (nothing is charged there); when a promotion code covers your first charge there is no trial either: the plan starts when checkout completes, at no charge, with its own limits and features, and renews one month or year from that day, as checkout says; and we may end a trial taken through a second account. During a trial, on any plan, the limits are 10 validations, 10 review checks, 2 store builds, 5 video downloads a day and 50 saved products, and there are no supplier contacts. The plan’s own limits and features, supplier contacts on the plans that include them and putting a store on Shopify among them, apply from the first charge.

Payments are not refunded: the free trial is how you try TRNCH, and cancelling before it ends means you are never charged. The few exceptions, all of them, are on the Refunds and Cancellation page, which is part of this agreement.

While your plan is active we give you a limited, personal, revocable, non-exclusive and non-transferable right to use TRNCH and its output inside your own business. You may act on what you read, and you may show a screen or a figure to your own team, your supplier or your accountant.

You may not:

• scrape, crawl, spider, bulk-export or otherwise systematically copy TRNCH, whether by hand, script, headless browser, extension or model;
• use our output to build, populate, benchmark or train any dataset, product, model or service that competes with TRNCH;
• republish, sell, licence, syndicate or give away the data, in whole or in substantial part;
• share an account, resell access, or run more than one session for one account;
• sell, trade or auction a code, or use one to make accounts for other people;
• make another account, or use someone else’s, to get a second free trial or more than a code gives;
• work around a plan limit, a rate limit or any technical restriction, or hit our servers hard enough to degrade them for other people;
• copy, decompile or reverse-engineer the software, or remove any notice from it.

The full list, including what you may and may not do with a video you download, is on the Acceptable Use page. Breaking it is a breach of this agreement and we can suspend or close the account for it without a refund.

Clip downloads

A clip download gives you the video as TikTok plays it, with its sound as posted. TikTok’s watermark is not added to that version. The creator’s handle is in the file’s name, and the handle and a link to the original are in the file’s details. If we can’t put them there, you get the file TikTok’s own website gives anyone who saves the video, with TikTok’s watermark and the creator’s handle on it. We offer a download only while the clip’s creator allows downloads on TikTok, and we check that each time you press download. When the creator does not, or the clip is private, removed or taken down, there is no download.

The clip, its sound and everything in it belong to the creator and to the other people who own rights in them. A download gives you no right in any of it, and we grant none: we cannot, because none of it is ours. The downloads your plan allows are a limit on our service, not a licence. You may keep a downloaded clip and watch it, privately, to study the advert. Anything more (posting it, running it as an advert, putting it on a store, cutting it into your own video, using its sound, or removing, covering or changing a watermark, the creator’s handle, the link or the details in the file) needs the permission of the creator and of anyone else who owns rights in it, and getting that permission is up to you. When the ads manager is part of your plan, it lets you put a downloaded clip into an ad without asking about it; that changes nothing here (see videos, sounds and words in your ads).

Each time you press download, you promise us that you will study the clip privately and do nothing more with it unless you hold the permission this section asks for; that you will keep the creator’s handle, the link and the details in the file as they are; that you will not hand the file to anyone or put it anywhere except as that permission allows; and that you are not downloading it to help anyone else do those things. Breaking this promise is a serious breach: we may stop your downloads or close your account without a refund. For an account made before 31 October 2026, this promise and the words on downloads in your indemnity take effect on 30 November 2026; until then, the rules above and the indemnity as that account agreed it apply.

We keep a record of each download: the account, the clip, when, and what happened, as the Privacy Policy describes. If a creator or rights holder asks, under our Copyright policy, for a clip to be taken down, it stops playing and downloading through us and we delete our copies of it. We may stop offering any clip for download, or the download feature, at any time. We don’t check what you do with a file, and we make no promise that any use of a clip is lawful or that a file’s details are complete. What you do with a downloaded file is your responsibility, and it is covered by your indemnity.

The store builder makes a draft of a one-product shop from a product you pick: its words, layout, photos, offer and starting prices (all yours to change), the texts of its policies, and empty spots for videos you add yourself. You edit the draft and download files to put on your own Shopify store. In a free trial you can build and edit; the downloads and the app open when your plan starts. A preview we show you is a working copy for you to edit, not a shop: do not send customers or advertising to it.

Once our free TRNCH Store Builder app is listed on Shopify, you will also be able to connect your Shopify store with it and put the product, its photos, policies and shipping rates on it from the builder. The app costs nothing and we charge nothing through Shopify; the store builder comes with your TRNCH plan. You disconnect by uninstalling the app in Shopify or in the builder. If your TRNCH plan ends, is paused or has a payment due, the app may stop changing your store until your plan is active again; everything already on your Shopify store stays there, and you can still disconnect. Your store, and your use of Shopify, stay under your own agreement with Shopify.

Photos, videos, names and other people’s work

The builder can place on your page photographs from the product’s public listings and the names of products and brands. None of that belongs to us, and none of it becomes yours because the builder copied it. Each belongs to the seller or brand that made it. Before you publish any of it, in your store or in an advert, you must own it or have its owner’s permission. Do not sell, as your own brand, goods that carry another company’s brand or that copy its design. Replace anything you cannot clear with your own photos.

The builder does not put anyone’s videos on your page. A store’s video spots stay empty, and your shoppers never see an empty one, until you upload a video yourself. (Stores made before 14 October 2026 started with short clips from creators’ videos; everything in this section applies to a clip still on one of them.)

Videos and photos you upload

You may upload a video only if you filmed it yourself, or its creator has given you written permission to use it on your store, and only if every person you can see or hear in it has agreed to appear in your store and your advertising. The builder asks you to confirm both before each video upload (“I filmed this video, or I have the creator’s written permission to use it on my store, and everyone who appears in it has agreed to be in my store and my ads”), and we keep a record of each confirmation: the store, your account, the time, the wording, and a fingerprint (a SHA-256 hash) of the file you sent. A photo you upload must be yours or used with its owner’s permission too. We do not review your uploads for who owns them: your confirmation is your promise that you have the rights, and you are responsible if you do not.

You keep every right you have in what you upload. You give TRNCH LLC a non-exclusive, worldwide, royalty-free licence to store, copy, convert and resize it, to show it to you in the builder and its previews, and to put it in the files you download, only to run the store builder for you, and only for as long as it stays in a store of yours. The licence ends when you delete the store, or, for a photo you remove from a store, once it leaves that store’s Undo (we keep the last twelve photos you removed from a store, so you can put them back), except for copies that stay for a short time in our backups, and any we must keep for a legal claim.

Every upload is checked and made again before we keep it. A photo must be a JPG, PNG, WebP or AVIF of 10 MB and 40 megapixels or less (a logo: a PNG, JPG or WebP of 5 MB or less); a video must be an MP4, MOV or WebM of 100 MB or less, 60 seconds or less, at most 4K, with one picture track and at most one sound track. We keep a new copy of each: a JPEG for a photo, a PNG for a logo, and for a video an MP4 at up to 1024 pixels a side with no sound (a store plays its videos muted). We delete the file you sent, with its location data and other metadata. We may refuse, limit or remove any upload that is not a real photo or video, that breaks these Terms or our Acceptable Use policy, or that comes too many at a time; each account has a limit on uploads an hour and on storage for its stores.

What your page says must be true

Every statement on your page and in your advertising must be true, and you must keep every promise it makes: the money-back guarantee and its conditions, the warranty and its terms, the delivery time, free shipping, anything you say comes with the order (which you must then send), every offer, price, discount and saving, any price shown as crossed out (it must be a price you really charged), any badge such as “Most popular”, any comparison with other products, and every countdown or timer (a sale or a deadline must really end when it says). Change or remove anything that is not true for your business before you publish. Make no claim about health, safety or results that you cannot prove, and follow the rules that apply to what you sell and where you sell it, including consumer protection, advertising, product safety, labelling, import, tax, privacy and accessibility rules.

The settings your store starts with

The builder starts every store with settings that make promises to your shoppers. They are a draft for you to check, keep or change, and most can be switched off; the builder has no switch for the money-back guarantee (30, 60 or 90 days) or for free shipping, so keep them only if you will honour them. Once you keep one, it is your promise, not ours, and you must make it true for your business before you publish:

• Delivery time. A new store states no delivery time (its page, questions, shipping policy and shipping rate name no days) until you pick one. The time the builder suggests is the delivery window on the product’s own TikTok Shop listing, or 7 to 12 business days when the listing gives none. That is the listing seller’s estimate, not your supplier’s: pick the time your own orders really take. Under the FTC’s Mail Order Rule (16 CFR Part 435) you must have a reasonable basis to ship each order within the time your store states (or within 30 days if it states none), and when you can’t, you must offer the buyer the choice of a delay or a prompt refund.
• Warranty. A new store starts with a limited 1-year warranty on every product, and you can change its length or choose None. The law does not require you to give a warranty. If your page shows one, you are the warrantor and must honour it as written; it must be called “limited” unless it meets the federal standards for a “full” warranty; and its full terms must be available to shoppers before they buy, beside the product (the Magnuson-Moss Warranty Act, 15 U.S.C. § 2301 and following, and 16 CFR Parts 701 and 702). The builder puts a link to the warranty’s terms beside the product: keep it while you keep the warranty.
• Money-back guarantee and “risk-free”. A money-back guarantee must refund the full purchase price when the buyer asks, and any condition, such as sending the item back or paying for its return shipping, must be stated clearly where the guarantee is shown (the FTC’s Guides for the Advertising of Warranties and Guarantees, 16 CFR Part 239). Some themes call the guarantee “risk-free”: keep that word only if returning costs the buyer nothing, return shipping included, and otherwise change it.
• “Free” offers. A new store’s offer can be “Buy 1, Get 1 Free”. A “free” offer is measured against a regular price at which you really sell the item, and a new store has none yet. The FTC’s Guide Concerning Use of the Word “Free” (16 CFR § 251.1) treats such an offer as an introductory offer: make it only if you expect, in good faith, to end it after a limited time and then keep selling the item on its own at the same price, and do not run a “free” offer on the same item for more than six months in any twelve. So that the offer adds up, a new store’s single price starts at about 1.78 times the price our research shows the product selling at, and the free item and the crossed-out prices are measured against that single price. Keep it only if you really sell the single on its own at that price; otherwise lower it or change the offer.
• Crossed-out prices and savings. The builder crosses out your single price times the number of items and shows the saving, and puts the crossed-out price in Shopify’s compare-at price, so Shopify’s cart and any sales channel you connect can show it too. A price shown as a former price must be one at which you openly offered the item for a reasonably substantial time in the recent, regular course of your business (16 CFR § 233.1), and in California it must have been the prevailing market price within the three months before the advertisement, unless its date is stated (Cal. Bus. & Prof. Code § 17501). If that is not true for your store, turn the crossed-out prices off or say plainly what they are.
• The countdown timer. The builder offers a “SALE ENDS IN” countdown. A new store starts with it off, and it shows only once you turn it on. A countdown must mark a real deadline: when it reaches zero, the sale or offer it announces must end for that shopper. A timer that just disappears or starts again while the price stays the same is a false deadline (the FTC staff report “Bringing Dark Patterns to Light”, September 2022). The builder’s countdown runs once for each shopper and at zero simply goes away: nothing in the builder ends the sale. Unless you end the offer yourself at that moment, change the timer’s words so they promise no deadline, or turn it off.
• Another company’s brand. If a product carries another company’s brand, sell it only as that brand’s authorised reseller and under the brand’s own name. Never present it as your own brand or suggest a connection the brand owner has not given you (the Lanham Act, 15 U.S.C. § 1125(a)). The “™” the builder shows after your store’s name marks a name you claim as your own trademark; you may use it without registering the name, but it gives you no right to a name someone else already uses, and “®” may be used only with a name registered for those goods (15 U.S.C. § 1111).

The builder names these in the confirmation it asks for before you download a store’s files (see “Your confirmation” below). It reminds you of one when you turn it on or change it after the store is made: a “free” offer or crossed-out prices, the countdown, a new warranty length, “risk-free” appearing on the page, shipping protection, or delivery days shorter than the product’s listing. It shows no reminder for the settings a store starts with. We keep a record of each reminder and confirmation. A reminder is a courtesy, not legal advice, and it does not make the setting ours.

Your words, and your responsibility for them

You must make sure your store follows the law where you sell. In the United States that includes the Federal Trade Commission Act (no unfair or deceptive claims), the FTC’s rule on consumer reviews and testimonials (16 CFR Part 465), its guides on offers of something “free” (16 CFR Part 251), on former prices and price comparisons (16 CFR Part 233) and on warranties and guarantees in advertising (16 CFR Part 239), its Mail Order Rule (16 CFR Part 435), the Food and Drug Administration’s rules on what a product may claim to treat, cure, prevent or change in the body, the Magnuson-Moss Warranty Act, the Lanham Act, and every state’s consumer protection and advertising laws, California’s rule on former prices (Cal. Bus. & Prof. Code § 17501) among them. Other countries have their own rules.

Stars, shapes and words you place

The builder lets you place shapes (a star, a heart, a seal, an arrow and others), your own words and a row of stars anywhere on your page. A row of stars, with or without words beside it such as a score or a number of reviews, tells shoppers your product is rated. Use one only to show your own store’s real customer rating, and keep it up to date. The builder does not check whether a rating or a number of reviews you type is real, and we do not offer, sell or endorse any way to show customer feedback you do not have.

We do not check your page before you publish it, and we are not responsible for what you place on it. The builder does not refuse the words you type. When something you type reads like a claim the law limits (a health claim, “#1” or “best seller”, urgency or a deadline, a price, saving or deal your offer does not have, a warranty, a rating or a review), it shows you a reminder, and we keep a record that it did. It does the same when you turn on or change one of the settings above after the store is made. Each kind of reminder comes up once on a store: after you answer it with “I understand it’s my responsibility”, that kind is not shown or recorded again on that store. A reminder is a courtesy, not legal advice and not a review of your page: no reminder does not mean your words are lawful, and a reminder you were shown does not make them ours. You are responsible for everything you place, whether the builder reminded you or not.

The builder shows these reminders in a warning window. Its button, “I understand it’s my responsibility”, records that you read them and accept that what your store says and sells is your responsibility, as this section and the sections on our liability and your indemnity say; closing it with × or Escape records, when it can, that you closed it. We keep each answer with the reminders it answers. Answering, or not answering, changes nothing in these terms: you are responsible for your store either way.

The store builder’s Selling legally guide sets out, for each thing the builder lets you put on a store, what the law asks of you and where it comes from. It is general information, not legal advice, it may not cover every law that applies to you, and where it and these terms differ, these terms apply.

Policies, terms and words we write for you

The return, shipping, contact and warranty texts and the other words the builder writes are a starting point drawn from your settings. The builder keeps its own words free of the claims above; whatever you keep of them on your store is yours to answer for, as the rest of your page is. They are not legal advice and they may not suit your business or your customers’ countries. Read them, change them, and have them checked. Your store also needs a privacy policy and, where the law asks for one, a cookie notice and a way to opt out of the sale or sharing of personal information; Shopify offers to keep these for you. Words and pictures made with artificial intelligence can be wrong: check them before you publish.

Your confirmation

Before the builder lets you download a store’s files it asks you to confirm six things: that the photos and videos on the page are yours or used with their owners’ permission; that everything the page promises is true and will be honoured, and every offer, price, discount and countdown on it is real; that nothing on the page (no star, shape or words you placed on it) shows a rating, a review, a testimonial, an endorsement or a number that is not real and that you cannot back up; that you wrote or approved every word on the page, including the words the builder drafted for you, and are responsible for all of them; that the store and its products are your responsibility, and that you sell a product carrying another company’s brand only as that brand’s authorised reseller, under the brand’s own name; and, in a statement written from your own store, that you have checked its promises that carry legal duties (its “free” offer, crossed-out prices, countdown, delivery time, warranty and money-back guarantee, and “risk-free” where the page says it) and that they are true for your store. When the rows of stars or the words about reviews on the page, or a promise named in the statement about your store, change after you confirm, the builder asks you again; other changes, such as new photos, videos or words, do not, and your confirmation covers them. We keep a record of when you confirmed, of which wording you confirmed (the statement about your own store word for word), and of each reminder the builder showed you and your answer to it.

If someone complains

We may remove a store, its preview, a photo, a video or a file from our service, or stop you downloading it, and stop the builder using a photo or video again, when we receive a report or a notice we believe is credible (for example under our Copyright policy, about a trademark, a person’s image, a statement we believe is deceptive, or a rating, review, testimonial or endorsement we believe is not genuine) or when we think you have broken this section. We may also suspend or close your account, and tell a regulator or the police about a store, and cooperate with them, where the law requires it or we believe it is right. The limits on our liability and your indemnity apply to the store builder, to every store you make with it and to the products you sell through it.

Copyright notices and repeat infringers

We respond to notices of claimed copyright infringement under the Digital Millennium Copyright Act (17 U.S.C. § 512) as our Copyright policy describes. When we receive a complete notice about something on a store of yours, we remove it or disable access to it expeditiously (within two working days) and tell you, and you may send a counter-notice under 17 U.S.C. § 512(g). We terminate, in appropriate circumstances, the accounts of users who are repeat infringers: two upheld copyright complaints against an account will normally close it, and a single serious one can. An account closed for this reason is not refunded.

To report a store made with the store builder, write to [email protected] with the store’s web address and what is wrong with it, for example a fake rating or review, a false claim, or someone else’s photo or video.

When the ads manager is part of your plan, you can connect your own Meta account to it on Meta’s login screen and choose which ad accounts, Pages and pixels TRNCH may use. By connecting, you let us create the campaigns, ad sets and ads you build in TRNCH in those ad accounts, read their status and results to show you or put in the daily email you switch on, and make the changes you ask for. Everything we create starts paused. We turn on, pause or change the budget of anything only when you press for it; nothing runs or spends by itself, except a Stop loss you switch on, which is a rule in your ad account that Meta runs and which pauses ads for you. Meta checks it on its own schedule, so an ad can spend past the amount. You can disconnect at any time, in the ads manager or in your Facebook settings.

Videos, sounds and words in your ads

You choose what goes into your ads: your own videos, a clip you downloaded through TRNCH, and the words, including words the ads manager drafts for you. We don’t check who owns a video or whether you may use it. A clip made by someone else, its sound, and the face and voice of anyone in it belong to them: running it as an ad needs their permission (see “Clip downloads” under acceptable use), and getting it, like everything your ads say, is your responsibility to the people concerned, to Meta and to us. When you put a downloaded clip into an ad with the ads manager’s own button, we keep and send TikTok’s own version of it, with TikTok’s watermark and the creator’s handle. A file you upload yourself is yours to answer for, whichever version it is.

If a rights holder sends us a complete notice about a video, a sound or words in your ads manager, we stop it from being sent to Meta, remove our copy within two working days and tell you, and you may send a counter-notice, as our Copyright policy describes. An ad already running is in your ad account, under your control: we ask you to take it down, and Meta may remove it on the rights holder’s report to Meta. Upheld complaints about your ads count toward closing a repeat infringer’s account, together with complaints about your stores and about clips you downloaded through us and used.

What we get from Meta serves only your own ads manager: we never sell it, use it for anyone else or combine it across customers. The Privacy Policy says what we read, keep and delete.

The database we have built (the history, the daily readings, the categories, the way it is organised) and the software, design, text and name of TRNCH are ours, or are used under licence. Nothing in this agreement transfers any of it to you. Rights not given to you here are kept.

Facts themselves are nobody’s property and we do not claim them. What we do claim is our selection and arrangement of them, our own calculated figures, and everything we built to produce them. Taking that at scale is what the clause above forbids.

Anything you put into the tool (a saved list, a filter, a search phrase, a note) stays yours. You give us only the permission needed to store it and show it back to you, and to use anonymous, aggregated patterns of use to improve the service.

If you send us a suggestion, we may use it with no obligation to you. We would rather have the suggestion than the argument.

We depend on information published by others. If a source changes its pages, blocks us, throttles us or disappears, part of the tool can go stale or stop. We will say so where we can, but we do not promise that a figure exists, that it is right, or that it will be there tomorrow.

Some states and countries do not allow parts of this to be excluded. Where that is true, the exclusions apply as far as they lawfully can and no further, and nothing here limits liability for fraud, for death or personal injury caused by negligence, or for anything else that cannot lawfully be limited.

Neither of us is liable to the other for indirect, incidental, special, consequential, exemplary or punitive damages, nor for lost profits, lost revenue, lost goodwill, lost data or the cost of a substitute service, even if we were told such losses were possible. This paragraph does not limit what you owe under the indemnity.

In particular, and without limiting the above, we are not liable for inventory you buy, stock you import, ad budget you spend, a supplier you choose, a product that does not sell, an account another platform suspends, a claim or action against you by a creator, a rights holder, TikTok or Meta over a clip you downloaded, or any other commercial decision you take after reading something here.

These limits are a basic part of the deal between us. Without them the price of the service would be a different price.

You will defend, indemnify and hold harmless TRNCH LLC and anyone working for them from any claim, loss, liability, penalty or expense (including reasonable legal fees) arising out of your use of TRNCH, your breach of this agreement or of the Acceptable Use Policy, your use of any video or image you obtain through it (each clip you download and anything done with it included, and any claim about copyright or about a creator’s credit, a watermark or copyright management information under 17 U.S.C. § 1202), every store you make with the store builder and everything on it (every word, claim, review, rating, offer, price, discount, countdown or timer, guarantee and delivery promise on it included, whether you typed it, placed it or kept what the builder drafted), the products you sell and the advertising you run, or your breach of anyone else’s rights or of any law.

This applies even where the claim says that something we drafted, a setting the builder started your store with, the way we fetched, copied or handed over a clip you downloaded, or our negligence contributed to it, except to the extent a court finally decides the loss was caused by our fraud, gross negligence or wilful misconduct.

We will tell you about a claim promptly. You run the defence, with counsel we can reasonably accept, unless we choose to run it ourselves (for example where a regulator is involved), and either way at your reasonable cost; we will help where you need us to. You will not settle anything that admits fault for us or binds us without our written agreement.

Stopping the subscription is described under automatic renewal: Cancel subscription on your account page, or ask us. It ends the subscription at the end of the paid period, or at once if the last payment failed; see the Refunds page for what, if anything, comes back.

Closing the account itself: press Delete account in Settings › Your data (a plan that would renew is cancelled first), or write to [email protected] from the address on the account and we do it within 30 days and tell you when it is done. The account, your saved products, your saved filters, your stores and your usage records go; what the Privacy Policy says we keep stays. Cancelling a subscription does not close an account, and closing an account does not refund anything the Refunds page does not already refund; bought credits left on it go as the credit rules say, after we tell you how many there are (Delete account shows the number first).

We can suspend or close your account if you breach this agreement or the Acceptable Use Policy, if you are a repeat infringer (see the store builder), if a payment fails and stays unpaid, if we are required to by law, or if we stop offering the service. Except where the breach is serious or the law prevents it, we will warn you first and give you a chance to fix it. If we close the service down entirely we will refund the unused part of what you have paid.

Sections that by their nature should survive the end of this agreement do survive it: our data and software, no warranty, limitation of liability, indemnity, governing law and disputes, and anything owed.

We improve the tool constantly, and features can change. We will not take away something a plan promised without telling you and giving you the choice to cancel and be refunded for the unused part.

We may change these terms. The version number at the top of this page and the date in the banner change with them. A material change that takes away a right or adds a cost (including any change to the automatic renewal terms) is posted here at least 30 days before it takes effect, and where the law requires your agreement we will ask for it before it applies to you. Other changes, such as describing a new feature, giving you something more or making the words clearer, take effect when they are posted. If you have a subscription, we also email you about a material change to its automatic renewal or cancellation terms before it applies to you, with how to cancel. Carrying on using the service after a change takes effect means you accept it. A change to the disputes section also follows that section’s own rule: it never reaches a dispute already notified, and you can refuse it.

The law. The law of the State of Arizona governs this agreement, without regard to conflict of laws rules, and the Federal Arbitration Act governs the agreement to arbitrate in this section. The UN Convention on Contracts for the International Sale of Goods does not apply. Nothing here takes away a protection that the law where you live gives you and does not let a contract take away.

Talk to us first

Before starting a case, send a Notice of Dispute to [email protected] (or by post to TRNCH LLC, 10115 E Bell Rd, Ste 107 PMB 821, Scottsdale, AZ 85260-2189, USA) with your name, the email on your account, what happened and what you want. A lawyer can send it for you, but each person needs their own notice. We send ours to the email on your account. Either of us can ask for a call. If it is not settled within 60 days of the notice, either of us can start a case. While we talk, the time limit for bringing the claim stops running.

Small claims court

Either of us can take an individual claim to small claims court instead of arbitration, if it is within that court’s limits: the one where you live, or the one for Maricopa County, Arizona.

How the arbitration works

• Who runs it. The American Arbitration Association (AAA), under its Consumer Arbitration Rules, with one arbitrator. Those rules apply to you as a person even if you use TRNCH for a business. A claim of up to $25,000 is decided on documents unless the arbitrator decides a hearing is needed. A hearing is by video or phone; if one in person is needed, it is held in the county where you live unless we both agree otherwise. If the AAA cannot or will not run it, we agree on another provider, or a court appoints the arbitrator.
• Who pays. Your share is the AAA’s consumer filing fee ($225 when we wrote this). If paying it is a hardship, tell us and we pay it. We pay every other AAA fee and all of the arbitrator’s pay. If the AAA applies other rules or fees to your claim, we pay whatever is more than its consumer rules would have cost you. We never ask for our legal fees from you, even where Arizona law would allow it, unless the arbitrator finds your claim frivolous or brought to harass. If we do not pay a fee the AAA asks of us on time, you can take your claim to court instead.
• Many claims at once. If 25 or more similar claims are brought against us, or by us, by the same or coordinated lawyers, the AAA’s Mass Arbitration Supplementary Rules and its mass arbitration fees apply to them; the AAA decides whether they do. Each claim is still decided on its own, no claim is held back to wait for others, and no decision binds anyone who was not a party to it.
• Public injunctions. Where the law where you live does not let you give up the right to ask for an injunction that protects the public (in California, under McGill v. Citibank), that request goes to a court once the arbitration of everything else is over, and the court case waits until then.
• Orders that cannot wait. Either of us may ask a court for an order to stop someone infringing intellectual property or getting into the service without permission, without waiting for arbitration, and for a temporary order that keeps things as they are until an arbitrator can decide.

Who decides what, and which courts

A court, not the arbitrator, decides whether this agreement to arbitrate exists, whether it covers a dispute and whether it can be enforced, including the class action waiver and the parts on many claims and public injunctions, even though the AAA’s rules would otherwise give those questions to the arbitrator. The arbitrator decides everything else. Judgment on an award may be entered in any court with jurisdiction.

A dispute that goes to court under this section, or because you opted out, goes to the state courts in Maricopa County, Arizona, or the United States District Court for the District of Arizona, and we each consent to their jurisdiction. Small claims court where you live is always open to you.

If part of this fails, or changes

If a court finds part of this section unenforceable, the rest stands. But if the class action waiver is found unenforceable for a claim or a kind of relief, that claim or relief is not arbitrated: it goes to court, and it is never decided in a class arbitration.

If we change this section, the change does not apply to a dispute either of us has already sent a Notice of Dispute about. You can refuse a change by writing to [email protected] within 30 days of it being posted; the version you last accepted then keeps applying to you. This section survives the end of this agreement.

We want TRNCH to be usable by everyone, and we aim at the Web Content Accessibility Guidelines 2.1 at Level AA as our standard.

What we build the tool to do, and check when we change it:

• every control can be reached and operated from the keyboard, with a visible focus ring;
• light and dark themes are both maintained, and the dark one is the default;
• text and controls are checked for contrast, numbers are set in a tabular face so columns stay readable, and nothing important is carried by colour alone;
• images that mean something carry alternative text, tables carry proper headers, and structure is real HTML rather than styling;
• motion is small, purposeful, and respects a reduced-motion setting in your system.

This is a statement of intent backed by work, not a certificate, and we have not had an independent audit. Parts of the tool are dense by design, and third-party content we show (ad pictures and videos, product photos and clips) is outside our control.

If any part of TRNCH is hard for you to use, write to [email protected] with what you were trying to do and what got in the way. We treat that as a bug, we answer within five working days, and we will find another way to get you the information while we fix it.

• Whole agreement. These terms and the policies they name (and, if you are an affiliate, the Affiliate Program Terms and your written offer under them) are the entire agreement between us about TRNCH, and replace anything said before.
• Severability. If a court finds part of this unenforceable, that part is trimmed to what is enforceable and the rest stands.
• No waiver. Not enforcing something once does not give it up.
• Assignment. You may not transfer this agreement without our written consent. We may transfer it to a buyer of the business, on notice to you.
• Force majeure. Neither of us is liable for a failure caused by something genuinely outside our control.
• Notices. Ours to you are posted on this site and, where we have reason to write to you personally, sent to the email address on your account. Yours to us go to [email protected], or by post to TRNCH LLC, an Arizona limited liability company, 10115 E Bell Rd, Ste 107 PMB 821, Scottsdale, AZ 85260-2189, USA. You can also call us on 480-378-9708, but a notice under these terms has to be in writing.
• Electronic records. You agree to make this agreement electronically and to get our notices, agreements and records, the email that confirms your plan’s terms included, electronically, on this site or by email. They count as being in writing and as signed. You can keep a copy of each by saving or printing it, and you can ask [email protected] for a copy of any we sent you.
• No partnership. Nothing here makes either of us the other’s agent, partner or employee.
• Export and sanctions. You confirm you are not in a country under a US embargo and not on a US restricted party list, and you will not use the service in breach of export control or sanctions law.

Stripe’s own agreement with us is at stripe.com/legal/ssa; it governs the payment, not this service.